McKinsey's 2025 Global Survey on the State of AI found 88% of organisations report regular AI use in at least one business function — up from 78% in 2024 and just 55% in 2023. The adoption curve has gone vertical.
This isn't just enterprise adoption. Microsoft and LinkedIn's Work Trend Index shows 75% of global knowledge workers use AI at work. Most started using it in the last six months. The diffusion is happening simultaneously at the organisational and individual level.
What's particularly notable is the shift from single-function use to multi-function deployment. McKinsey reports 50% of organisations now use AI in three or more business functions, and 23% are already scaling agentic AI systems. That's a structural change in how technology is deployed across the enterprise.
For organisations still in the 'evaluation' phase, the competitive implication is clear: you're not an early adopter or a fast follower. At 88% adoption, you're a laggard. And the gap between AI leaders and laggards is widening, not narrowing.