Customer Service & Sales
What percentage of Gen Z is comfortable with AI agents shopping for them?
Short Answer
32% of Gen Z consumers are already comfortable with AI agents shopping for them — higher than the 24% overall average (Salesforce, 2024).
Key Facts
- 32% — of Gen Z consumers are already comfortable with AI agents shopping for them (Salesforce, 2024).
- 44% — of Gen Z consumers are comfortable with AI agents creating personalised content for them (Salesforce, 2024).
- 1/3 — of consumers would rather purchase a product through AI agents than with a human (Salesforce, 2024).
of Gen Z consumers are already comfortable with AI agents shopping for them
Higher than the overall average of 24%. Gen Z is the most receptive generation to letting AI agents handle purchasing decisions.
What AI commerce experiences do Gen Z prefer?
44% of Gen Z are comfortable with AI agents creating personalised content for them (vs. 37% overall). 60% find traditional customer-service interactions stressful, and 20% prefer to start with a chatbot. Gen Z is the bellwether generation for agentic commerce adoption.
Are older generations catching up?
Slowly. Across all age groups, 39% are already comfortable with AI agents scheduling appointments for them — one of the most natural early use cases. Gen X and Boomers lead on voice AI uptake for simple utility tasks (reminders, navigation, calls).
What does this mean for retailers?
Agentic commerce needs to be treated as a first-class channel within five years. Retailers that optimise product feeds, catalogues, and checkout flows for agent consumption (structured data, clean pricing APIs, low-friction auth) will win the AI-shopping share of wallet as it scales.
Supporting Data
of Gen Z consumers are comfortable with AI agents creating personalised content for them
Salesforce, 2024
of consumers would rather purchase a product through AI agents than with a human
Salesforce, 2024
of consumers are already comfortable with AI agents scheduling appointments for them
Salesforce, 2024
of consumers are already comfortable with AI agents shopping for them — rising to 32% among Gen Z
Salesforce, 2024
Recommended Citation
AI Statistics Center, citing Salesforce (2024). https://aistatisticscenter.com/answers/what-percentage-of-gen-z-is-comfortable-with-ai-shopping
Free to quote with attribution. Linking back to the answer page helps readers verify the data and keeps this resource free.