ROI & Cost
What percentage of companies increase revenue with AI?
Short Answer
As of 2026, 88% of enterprises say AI has increased annual revenue in some or all parts of the business, with 30% reporting revenue gains greater than 10% (NVIDIA, 2026).
Key Facts
- 88% — of enterprises say AI has had an impact on increasing annual revenue in some or all parts of the business (NVIDIA State of AI 2026, 2026).
- 30% — of enterprises report AI-driven annual revenue increases exceeding 10% — rising to over 40% among C-suite executives (NVIDIA State of AI 2026, 2026).
- 67% — of AI-using businesses in marketing & sales report increased revenue (Reboot Online (citing McKinsey), 2025).
of enterprises say AI has had an impact on increasing annual revenue in some or all parts of the business
NVIDIA's annual surveys garnered data from over 3,200 respondents across financial services, retail, healthcare, telecom, and manufacturing. Nearly a third (30%) said the revenue increase was greater than 10%, with 33% reporting 5–10% growth.
Which function drives the most AI-driven revenue growth?
Marketing and sales, decisively. 67% of AI-using businesses in marketing and sales report increased revenue — the highest of any function. Among sales teams specifically, 83% of AI-using teams saw revenue growth in the past year versus 66% of teams without AI.
How big are typical AI revenue gains?
Most companies see modest gains: ~60% of AI-using businesses report revenue increases under 10%. But over 40% of C-suite executives report revenue gains greater than 10%, suggesting leadership engagement correlates with outsized financial return.
Does AI improve profit margins?
Yes. Companies applying AI widely across the business achieve approximately 4 percentage points higher profit margins than companies that haven't. The effect compounds over time as AI shifts from cost-centre automation to revenue-side personalisation and pricing.
Supporting Data
of enterprises report AI-driven annual revenue increases exceeding 10% — rising to over 40% among C-suite executives
NVIDIA State of AI 2026, 2026
of AI-using businesses in marketing & sales report increased revenue
Reboot Online (citing McKinsey), 2025
of sales teams with AI saw revenue growth in the past year — versus 66% of teams without AI
Salesforce, 2024
Recommended Citation
AI Statistics Center, citing NVIDIA State of AI 2026 (2026). https://aistatisticscenter.com/answers/what-percentage-of-companies-increase-revenue-with-ai
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