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How many hours per week does AI save marketers?

By AI Statistics Center Editorial TeamLast updated: Reviewed against primary sources

Short Answer

Marketers using AI tools save approximately 5 hours per week — equivalent to over a month of work per year (Salesforce, 2025).

Key Facts

  • ~5 hrs — saved per week by marketers using AI tools — equivalent to over a month per year (Salesforce, 2025).
  • ~5 hrs — saved per week by marketers using AI tools — equivalent to over a month of work per year (Salesforce, 2025).
  • 93% — of PR professionals say AI speeds up their work (Muck Rack (via Exploding Topics), 2025).
~5 hrs

saved per week by marketers using AI tools — equivalent to over a month per year

5 hours/week × 52 weeks ÷ 8-hour days = 32.5 days per year. Salesforce surveyed over 1,000 marketers.

What marketing tasks does AI speed up most?

Content drafting, reporting, segmentation, and ad-copy variation. 93% of PR professionals say AI speeds up their work — up from just 28% using GenAI in 2023 to 75% in 2025. The productivity curve in marketing has been one of the fastest across any function.

Does AI-assisted marketing actually drive more revenue?

Yes. 83% of sales teams with AI saw revenue growth in the past year versus 66% of teams without AI. In marketing and sales overall, 67% of AI-using businesses report increased revenue — the highest of any function.

Are there quality risks?

Yes. 39% of marketers say they don't know how to use generative AI safely, and 76.3% of publishers have ethical concerns about AI usage. The output-volume gains are real but require editorial review and brand-safety guardrails to avoid reputation risk.

Supporting Data

Recommended Citation

AI Statistics Center, citing Salesforce (2025). https://aistatisticscenter.com/answers/how-many-hours-does-ai-save-marketers-per-week

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Last reviewed and updated: by the AI Statistics Center Editorial Team. All statistics are sourced from primary research publications and linked directly to their origin.